“The Founder” is mesmerized by its hero, McDonald’s chain founder Ray Kroc (Michael Keaton), but horrified by how he built his empire. That kind of ambivalence is great; in fact it’s a hallmark of good drama. But there are too many moments when “The Founder” becomes a business-drama variant of that war film problem identified by Francois Truffaut: it’s hard to make a truly anti-war film because war is inherently cinematic, and when you show it, people get swept up in the action anyway.
The bloodshed in the business drama is (usually) figurative, but the conflict is still thrilling, and so a lot of films about business end up grappling with Truffaut's war movie problem. “Glengarry Glen Ross,” “Wall Street,” “Wolf of Wall Street,” “Boiler Room” and the like are filled with the kinds of people you'd cross a room to avoid, yet you hear their lines quoted by businesspeople and b-school students as inspirational texts, probably because it's more fun to identify with the bastard who gets things done than the people who suffer from his actions. Ray Kroc is a local Chamber of Commerce version of Gordon Gekko. Keaton plays him with such laser-beam focus that even when the movie is appalled by Ray's shady maneuvers, it still leans on his every word.
Matt Zoller Seitz
Film critic and filmmaker.